All the artwork in the sign-insert section is about bein two things. A sign and or a gate insert. Kinda like a Russian experiment where they sew two heads on the same dog, I saw that once on a Post Magazine cover in my parents attic.
A sign - you might nail on your barn or your fence, maybe hang under your overhead or by the front door.
An insert is a sign with a band around it so your friendly local welder can take your sorry pathetic existing gate (not one of ours) trace around the beautiful artwork we made - cut out the bars and insert the new good stuff.
Thus giving you the custom look you did not have to pay much for or think up.